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LAS VEGAS is back to the rock, bargains and client bonuses for Las Vegas casinos. Fast food is up together with excellent dining tabs are down and lodge rooms are accessible for less than $50 in a city that has been calling on recession-weary tourists to come back and amuse themselves at the quarter slot machines. The hippest obsession on Las Vegas Boulevard this year is Value.

At O’Sheas Casino, the president of five Harrah’s Entertainment Inc., hotel-casinos on the Las Vegas Strip is poking fun at the financial recession and the extremes that built Sin City’s anything-goes standing. Don Marrandino points at a sign pushing $45 bottles of Jack Daniels whiskey or Smirnoff vodka, and says the endorsement parodies the not-too-distant past when the gaming resorts marked up liquor by hundreds of dollars a bottle and patrons couldn’t drain them quick and adequately.

Marrandino explained as he runs his normal course checking his casinos that his employees have had to be more imaginative to maintain customers flowing through the doors.

Across Las Vegas, casinos established customers reluctant to pay premium prices for just about everything, from meals to hotel rooms, drinks and amusement. At the present, an approach that casino executives laid out previously that this year is taking shape — contributing bargains and fighting for guests without spending much to build the next big attraction. The tale is much equal for casinos across the country, which is looking for unusual ways to acquire gamblers in the door and keep them and their dollars there.

Visitors are more conventional with their cash, but they’re demanding the similar experiences and quality they always have, said David McIntyre, vice president of food and beverage for MGM Grand. “It reflects their condition of mind as they’re continuously being fed a diet of financial information that is less than radiant,” McIntyre said. “They’ll absolutely keep on being conventional as long as that diet exists.”

Despite the fact that restaurants are full of activity, McIntyre said regular checks are down. The hotel’s sommelier has been asked to restore wines that once sold for $300 or $400 a bottle with others that sell for $100 or $200.

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