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A growing figure of Britons is preparing to go back to the eurozone this summer, in spite of the ongoing force of the euro alongside sterling. The hotels in the area drop their room rates to attract British vacationers.

Bookings to Greece are up by 18 per cent above the last fortnight according to On the Beach, an online travel representative, compared to the same period last year, with Crete and Zakynthos being among the most popular Greek island destinations. Bookings to mainland Spain and the Spanish islands are also up, with Majorca being the number one target. Thomas Cook has also reported an augment in the figure of Britons booking summer holidays to Greece.

Greece, a permanent favorites amid British vacationers, is also attracting an invasion of tourists due to the charisma of the box office hit Mama Mia!, which was filmed on the Greek island of Skopelos. Sales of easy Jet flights to Athens have increase by 13 per cent since the film was shown last July 2008 and the budget airline added six new services to the country in April 2009.

The hit has strengthened next to the euro in previous weeks – it is presently value around 1.08 euros, down 12 per cent since previous summer, but up 10 per cent since its low in December 2008.

On the other hand, not all euro zone countries are benefiting from the transformed notice in the area. The “Maddie result” continues to set Britons off visiting Portugal, according to Manny Fontenla-Novoa, the chief executive of Thomas Cook. Bookings to the country are down 30 per cent on last year, according to Mr Fontenla-Novoa, two years after the vanishing of Madeleine McCann.

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