Passengers who lose their jobs after buying plane tickets from JetBlue Airways have a reason to smile: the company is extending their refund program to cover them also. The company says this follows an encouraging customer response that has caused them to extend the program that was meant to live only up to June. Hyundai Motor America has also embarked on a similar program.

With the economic downturn stifling business, the initiative is part of a plan to encourage prospective passengers to book tickets in advance without any fear of loss. It has emerged that travelers are booking at the last minute, and those are the few who are daring to fly anymore.

Business is not doing too well for JetBlue with fewer people venturing out even though the situation could be improving slightly. Their sales plummeted by 2.7 percent last month in comparison with the same period last year. JetBlue has gone out of its way to lure passengers in an initiative christened “300,000 seat summer sales” with fares as far below as $29 to $129 to local destinations within the Americas.

With passengers being ever so edgy, JetBlue has its rivals Southwest Airlines co. and Virgin Atlantic to ponder about as they sweeten up their fares. The airline intends to add Los Angeles International Airport in its itinerary beginning this coming June to augment its nearby stops of Burbank and Long Beach.

It will as well inaugurate four daily non stop flights from Boston’s Logan Airport to Baltimore/Washinton International Thurgood Marshall Airport beginning September 9. Dallas – based Southwest Airlines also plans its debut on the same route beginning October 1.

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